Components of the Integrated Marketing Campaign for the New ...

Likewise, Mercedes-Benz will also offer shoppers at premium shopping malls like the one on Metzingen Germany the chance to take spontaneous test drives for the months of April and May 2007. And similar to the way the E-Class was introduce ... All the residents of this virtual community may purchase a virtual model of the Mercedes-Benz C-Class for 1500 Linden Dollars or 4 Euros and virtually test drive it on the challenging track on the Mercedes-Benz Island. Dwyane Thomas ...