Strategy Musings: Niche as a Sustainable Competitive Strategy

In the 1990s, a shopping mall would have been a niche retailing format or a multiplex would have been a niche cinematic experience in India. Today, shopping malls and multiplexes are commonplace with high competition. Dual time, multiple time zone or ana-digi watches .... However, as demonstrated by the virtual bankruptcy and the governmental bail-out of General Motors, once global leader in automobiles, scale without profitability and sustainability has little meaning. ...