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It aims to offer, "simply the best virtual one-stop shop," according to CEO, John Freeman. "We should have completed a women's forum, chat line and a consumer contest by the third week of March," he says. This will complement the wide range of cyber stores already part of the mall. "It's possible for customers to meet all their shopping needs from this one site," says Freeman, "from flowers and gifts, books and games, furniture and clothes to office supplies, ...